Chris and Becky Prall, owners of Prall Holdings LLC and Fred's Liquor, Inc. The couple owned the retail condominium at 1895 Youngfield Street in Golden and operated the Fred's Liquor retail liquor store in it. They are also principals of Mountain West Insurance & Financial Services.
The Pralls wanted to exit both the real estate and the Fred's Liquor business at the same time, to a single buyer, without putting either on the open market. The two contracts were cross-conditioned, so any failure on one side would unwind the other — and the buyer's side depended on SBA financing that repeatedly produced additional conditions. They were also aware that the best and highest use with a liquor store operator that could benefit from supplemental rental income from the offices above.
We took the referral assignment as seller's agent and ran it off-market, pairing an active customer with already licensed store to present an offer. Even with all the SBA requirements, we had to adjust our approach and team accordingly to ensure that buyer met all the requirements to successful close on the loan for both the property and business.
The real estate sale closed on September 30, 2026, for $1,100,000, along with the business at a value of $200,000. Exactly 158 days after entering into contract on April 25, 2026, the Pralls fully transitioned both the property and business to a single owner-operator, avoiding an extended active listing that could have adversely impacted ongoing operations.
“We were referred to Charlie Cummings with Innovate Commercial Real Estate to sell our retail/office property in Golden, CO, which included a liquor store business, and we're so glad we were. The buyer was using SBA financing, which brought hurdle after hurdle. Charlie handled every one of them. He kept the deal moving, explained each issue in plain terms, and always had a plan for what came next. What stood out most was his responsiveness. Every call, text and email got a quick answer, and we never had to wonder where things stood. There were moments when we weren't sure the deal would make it to the finish line, but Charlie's persistence and experience got it there. If you're selling commercial property, especially a deal with complicated financing, we can't recommend Charlie enough.”Becky Prall, Owner of Fred's Liquor