What questions should I ask before hiring a commercial real estate broker?

Answered by Charlie Cummings, Colorado Real Estate BrokerUpdated October 18, 20262 minute read
The short answer

Ask what deals like yours they have closed recently, who they will represent in the deal, how they are paid and by whom, who will actually do the work, how they find properties or buyers that are not on listing sites, and how they will keep you updated. Then check their license with the Colorado Division of Real Estate and read their reviews.

The questions and what a good answer sounds like

01

What deals like mine have you closed in the last two years?

Experience

Look for the same property type, size and side of the deal as yours. A broker who mostly leases offices may not be the right fit to sell your industrial building.

  • Ask for addresses you can look up
02

Who will you represent in this deal?

Loyalty

In Colorado a broker can be your agent or a transaction broker who helps both sides without advocating for either. If you want someone negotiating for you, ask for a written agency agreement.

  • Colorado requires a written disclosure of the relationship
03

How are you paid, and by whom?

Cost

Commissions are always negotiable. In most leases the landlord pays, and in most sales the seller pays. Get the fee, who pays it and when it is owed in writing.

04

Who will actually work on my deal?

Team

At larger firms, the person who pitches you is not always the one who does the work. Ask who tours with you, who negotiates, and who answers the phone.

05

How will you find options that are not on LoopNet or Crexi?

Reach

Good brokers call owners directly and hear about buildings before they list. Ask for an example of an off market deal they found.

06

How will you keep me updated?

Communication

You should not have to chase your broker. Ask how often you will hear from them and where you can see the status of your deal.

07

How do you use AI and technology?

Speed

The answer should be about faster research, clearer reports and nothing slipping, with a person reviewing the work.

Before you sign

  • Look up their license on the Colorado Division of Real Estate website
  • Read their Google reviews, especially the detailed ones
  • Ask for two client references from deals like yours
  • Read the listing or representation agreement, including the term and how to cancel
  • Confirm the commission and who pays it in writing

A broker who is confident in their work will answer every one of these without hesitating.

Common follow up questions

How do I check a broker's license in Colorado?

Use the license lookup on the Colorado Division of Real Estate website. It shows whether the license is active and any public discipline.

Should I interview more than one broker?

Yes. Talking to two or three is normal, and comparing their answers to the same questions makes the right fit obvious.

How long is a typical listing or representation agreement?

Often 6 to 12 months for a sale or lease listing, and shorter for tenant or buyer representation. Everything in the agreement is negotiable, including the term.

This page is general information, not lending, legal or tax advice. Programs, limits and terms change, and every situation is different. Talk with your lender, attorney and CPA before you decide.