What is Innovate Listing Launch, and how will I know how my listing is doing?

Answered by Charlie Cummings, Colorado Real Estate BrokerUpdated October 18, 20262 minute read
The short answer

Innovate Listing Launch is Innovate Commercial Real Estate's own program for selling or leasing a property. Instead of posting a listing and waiting, we start with the buyers or tenants most likely to want it, reach them directly through active and off market outreach, and track every call, inquiry, tour and offer on a live dashboard you can open any time.

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How it works

01

Build the plan

Before we list

We research who is most likely to buy or lease your property and where those people look: tenants already in the area, owners of similar buildings, growing businesses and investors who buy this property type. That becomes your listing plan, with pricing, comps and the launch steps.

  • Ready at our first meeting
02

Go to the prospects first

Launch

Instead of posting the listing and waiting, we start with the people most likely to want it: direct outreach to nearby prospects, calls, email rounds and targeted social ads, along with a sign on the property. Off market buyers and tenants hear about it before the wider market does.

  • Active and off market
03

Track every touch

Every day

Each call, email, inquiry, tour and offer is logged, so we always know which prospects are warm and what happens next. Nothing is left to memory.

04

Review every 30 days

Monthly

Every 30 days we go through the results with you and adjust what is not working: pricing, the marketing, or who we are reaching.

Your listing dashboard

Every listing gets its own live dashboard: a private web page you can open on your phone or computer at any time, with nothing to download. It shows:

  • Days on market
  • Buyer or tenant inquiries
  • Tours and showings
  • Offers received
  • Where your property is being marketed, and how each channel is performing
  • Where the listing stands, from launch to closing
  • An activity log of every call, tour and update
  • The next steps, and a place to send us your feedback

You see exactly what we see, updated as it happens, instead of waiting on a monthly report.

What is different

Goes to the prospects

Innovate Listing Launch

  • A plan before you sign anything
  • Direct outreach to likely buyers or tenants
  • Off market prospects hear first
  • Every touch tracked on your dashboard
Waits for searchers

A listing on its own

  • Reaches only people already searching
  • Little proof of the work being done
  • Updates when you ask for them

Common follow up questions

Will my property still be on the commercial listing sites?

Yes. Your property is still listed where commercial buyers and tenants search. Listing Launch adds the outreach that reaches people before they search, and your dashboard shows how each channel is performing.

How do I get to my dashboard?

You get a private link when your listing launches. It works on any phone or computer, and it updates as calls, inquiries, tours and offers happen.

Can you market my property quietly, without a public listing?

Yes. If you would rather keep a sale or lease private, we can go only to selected prospects, and your dashboard still tracks every conversation.

How often will we talk about results?

Your dashboard is always current, and we review the results with you every 30 days, or sooner when an offer comes in.

This page is general information, not lending, legal or tax advice. Programs, limits and terms change, and every situation is different. Talk with your lender, attorney and CPA before you decide.