What AI already does well
- Pulling sale comps, lease comps and market data in minutes instead of days
- Summarizing a 60 page lease or purchase contract and flagging the key terms
- Drafting letters of intent, marketing materials and follow up emails
- Pulling every deadline out of a contract and putting it on a calendar
- Answering basic questions like what NNN means or how SBA 504 works
What still needs a broker
Judgment
- Which comps really match your building
- Whether a price is aggressive or fair right now
- What a landlord or seller will actually accept
Relationships
- Off market buildings that never hit a listing site
- Calls with the other broker that move a stuck deal
- Knowing which lenders, inspectors and attorneys to call
The parts that carry risk
A commercial deal has legal and financial consequences: a personal guaranty, an earnest money deadline, a zoning problem found too late. A licensed broker is accountable for advice in a way software is not. AI can help catch issues, but someone has to own the call.
What this means if you are hiring a broker
Ask how they use AI. A broker who uses it well should be faster, better informed and easier to reach, and should spend more of their time on your strategy and negotiation. A broker who does not use it is likely spending your deal's time on paperwork.
Common follow up questions
Can I just use ChatGPT or Claude instead of a broker?
AI can explain terms and help you prepare, but it cannot tour a property, find off market options, negotiate with the other side or take responsibility for advice. Use it to get smarter, and use a broker to get the deal done.
Does a broker who uses AI cost more?
It should not. In most leases and many sales the commission is paid by the landlord or seller, and AI mostly saves the broker time.
How should a broker use AI?
For research, drafting and tracking, with a person reviewing everything. Ask any broker you interview to show you an example of their AI assisted work.
This page is general information, not lending, legal or tax advice. Programs, limits and terms change, and every situation is different. Talk with your lender, attorney and CPA before you decide.